The Secret’s Out – LV’s New Fragrances

[vc_row][vc_column][vc_column_text] The wait is over as Louis Vuitton’s new range of perfumes goes on sale this month For a luxury heavyweight brand that has its hands in men’s and women’s fashion, as well as accessories, jewellery and watches, art even, one would think that a perfume would have been the most logical next step. Well, it […]

Perfumer Jean-Claude Ellena on the Secrets of the Perfume Industry

Veteran perfumer, Jean-Claude Ellena is a master in his field, yet a convinced minimalist, a trait that has seen him become one of the world’s greatest noses, composing numerous scents for Hermès as its in-house perfumer. While others work with a range of 1,000 ingredients, a palette of just 200 suffices for Ellena